EES - May 2016

May 2016

Customer Engagement – a question of balance

The changing faces of Marketing and Sales are undoubtedly Internet influenced. In today’s age of technology which allows instant communication, bloggers, online and digital marketing, brand influencers and consumers are spoilt for choice. It is imperative that a brand positions itself in a manner that enables it to stay connected to its existing customers, while in the same breathe appealing to a new customer base.

Great consideration must be taken when social media networks are utilised in order to avoid bombarding the customer with unnecessary engagement. Communication frequency needs to be designed strategically.

From My Pen

How can we enhance our client service?

We at EES Africa are very aware that it is vital to continually adapt to evolving and changing industry developments and circumstances, in order to ensure we meet client needs in the most efficient and effective ways possible.


Quality customer service is also about understanding clients, and engaging them as individuals to ensure services and solutions are personalized according to their specific requirements.


In her white paper, ‘Customer Engagement – a question of balance’, Ntosh Mnguni, Business Development Consultant for EES Africa, discusses the importance of involving customers in a company or brand’s intended changes, goals and vision. Integral to this is maintaining a balance between technological advances and personalized service.


We strive to broaden and diversify the services we offer in line with your requirements, and we welcome and encourage advice and feedback from you as to how we can expand our customer service. How can we enhance your experience with EES Africa? Please feel free to contact us to discuss this further.



Managing Director